Protestant work ethic:
Never buy anything – theft from god.
Work all the time
Die rich and skinny.
The Aisles Have Eyes
How Retailers Track Your Shopping,
Strip Your Privacy,
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you
By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores.
The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online.
In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.
Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.
Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping.
Joseph Turow Professor of Communication
associate dean for graduate studies
School for Communication
University of Pennsylvania.